Sales Funnel Builders Compared: 6 Options, Pricing and Best Fit
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Sales funnel builders put the pieces of an online sale in one place: a landing page, a checkout, follow-up emails and, often, the product itself. Instead of connecting four or five separate apps, you build the path a visitor follows from first click to purchase inside a single tool.
This guide compares six sales funnel builders that creators, coaches and small businesses use. For each one you will find what it includes, who it suits and where pricing starts. Prices were checked on each official website in October 2026. Most vendors offer a lower rate for annual billing, which we note where it applies.
Sales funnel builders: quick comparison
| Platform | Best fit | Free option | Paid plans from |
|---|---|---|---|
| Systeme.io | Beginners and small budgets | Free plan (2,000 contacts, 3 funnels) | $17/month (Startup) |
| GetResponse | Email-first marketers | Free trial | $19/month (Starter); $15.58/month billed annually |
| Kartra | All-in-one with memberships and helpdesk | 14 days free | $59/month (Essentials); $52/month billed annually |
| ClickFunnels® | Businesses built around funnels | 14-day trial | $97/month (Launch); $81/month billed annually |
| HighLevel | Agencies and service businesses | 14-day free trial | $97/month (Starter) |
| Kajabi | Course and coaching businesses | Free trial | $179/month (Basic); $143/month billed annually |
What sales funnel builders do
A funnel is a short sequence of pages with one goal. A typical one has a landing page that explains the offer, a checkout page that takes the payment, an optional extra offer and a thank-you page. Behind the pages, the tool stores the contact and sends follow-up emails.
Most sales funnel builders in this guide add more on top: course hosting, a CRM, a community area or a full website. That is why prices differ so much. Before you compare, decide which of those extras you will really use in the next 12 months.
The six sales funnel builders in detail
Systeme.io
Systeme.io combines sales funnels, email marketing, a website builder, online courses and affiliate management. Its free plan includes up to 2,000 contacts, 3 sales funnels, 1 blog, 1 course and 1 custom domain, according to the pricing page. Paid plans are Startup at $17 per month, Webinar at $47 and Unlimited at $97, with two months free on annual billing. The company states that it charges no transaction fees on sales made through Stripe or PayPal.
- Good fit if: you are starting out and want to build a first funnel without a monthly bill.
- Keep in mind: the free plan has limits on funnels and courses, so check them against your launch plan.
GetResponse
GetResponse starts from email marketing and adds landing pages, signup forms and automation. The Starter plan is $19 per month, or $15.58 per month billed annually, and includes unlimited monthly email sends, a landing page builder and one custom automation workflow. Webinars and more advanced selling features sit on higher plans.
- Good fit if: email is your main channel and you need simple landing pages around it.
- Keep in mind: its focus is email, so check that its checkout and course features cover what you need.
Kartra
Kartra is an all-in-one platform from Genesis Digital. The Essentials plan starts at $59 per month with 500 contacts and includes funnels and campaigns, email and SMS, checkouts, forms and one course or membership. Starter, at $119 per month, raises the limit to 2,500 contacts and adds unlimited email, video hosting and calendars. Growth and Professional add automations, affiliate management and a helpdesk. Kartra advertises 14 days free.
- Good fit if: you want memberships, video hosting and customer support tools under the same login as your funnels.
- Keep in mind: lower plans have contact limits, starting at 500 on Essentials, so check them against your list size.
ClickFunnels®
ClickFunnels® is the best-known name in funnel software. The current product covers sales funnels, landing pages, checkout, an online store, email, courses, a CRM, community and A/B testing. The entry plan, Launch, costs $97 per month and lists unlimited funnels, 1 workspace, 2 team members, 10,000 email contacts and 3 courses. Higher plans are Scale at $197 and Optimize at $297. ClickFunnels® offers a 14-day trial and, according to its pricing page, a 30-day money-back guarantee.
- Good fit if: funnels are the center of your business and you want templates and training built around them.
- Keep in mind: the entry plan starts at $97 per month, so check it against your budget. See our ClickFunnels® vs Systeme.io comparison.
HighLevel
HighLevel is built for agencies and service businesses that manage leads for clients. It combines funnels and websites with a CRM, calendars, messaging and automation. The Starter plan is $97 per month and includes 3 sub-accounts with unlimited contacts and users. Unlimited is $297 and Agency Pro is $497. All three list a 14-day free trial. DCCommunity is a HighLevel affiliate, and you can read more in our HighLevel AI review.
- Good fit if: you run an agency or a local service business and need CRM and follow-up as much as pages.
- Keep in mind: the feature set is wide, so plan time for setup and learning.
Kajabi
Kajabi focuses on knowledge businesses: courses, coaching, communities, memberships, newsletters and podcasts, with a website builder, email marketing and funnels included. The Basic plan is $179 per month, or $143 per month billed annually, and lists 5 products, 2,500 contacts and unlimited funnels. Payment processing fees apply to sales, and Kajabi lists an extra percentage when you use a third-party payment provider.
- Good fit if: your funnel exists to sell your own course, coaching or membership.
- Keep in mind: the Basic plan starts at $179 per month, so it suits businesses with steady revenue.
How to choose between sales funnel builders
- Start with what you sell. A course or membership points to Kajabi, Kartra or Systeme.io. Client services point to HighLevel.
- Count your contacts. Several plans are limited by list size, so estimate where you will be in 12 months.
- Check the fees on each sale. Look for platform transaction fees on top of card processing.
- Use the trial on a real offer. Build one page, one checkout and one follow-up email before you commit.
- Keep expectations realistic. A funnel tool organizes your offer. It does not create demand or guarantee sales.
What sales funnel builders cost over 12 months
Monthly prices hide how far apart these tools are over a year. The table below multiplies each entry plan by 12 on monthly billing. Annual billing lowers most of these totals, and payment processing fees come on top.
| Platform and plan | Per month | 12 months |
|---|---|---|
| Systeme.io Startup | $17 | $204 |
| GetResponse Starter | $19 | $228 |
| Kartra Essentials | $59 | $708 |
| ClickFunnels® Launch | $97 | $1,164 |
| HighLevel Starter | $97 | $1,164 |
| Kajabi Basic | $179 | $2,148 |
The cheapest option is not always the right one. Some sales funnel builders include a CRM, course hosting or team seats that you would otherwise pay for separately, so compare the full list of tools each price replaces.
Common mistakes when comparing sales funnel builders
- Paying for features you will not use. A helpdesk, a community or agency sub-accounts only matter if they match your business.
- Ignoring contact limits. Several sales funnel builders raise the price as your list grows, so a cheap plan can become an expensive one.
- Skipping the trial. Templates look similar in screenshots. Building one real page shows how the editor feels.
- Forgetting the exit. Check how to export contacts and content before you depend on a tool.
How we researched this guide
We checked each company’s official website for its current focus, plan names, free option and entry price. We describe what each vendor says its product does and add practical notes on who it may suit. We have not tested these tools hands-on, and companies cannot pay to be included. See our review methodology.
Frequently asked questions
What are sales funnel builders?
Sales funnel builders are software that lets you create the pages and steps a visitor follows before buying: a landing page, a checkout and follow-up messages, usually from templates.
Are there free sales funnel builders?
Systeme.io has a free plan with up to 3 sales funnels and 2,000 contacts. The other sales funnel builders on this list offer a trial instead of a free plan.
Do I need sales funnel builders if I already have a website?
Not always. If you sell one product, a landing page and a checkout tool may be enough. See our guide to checkout tools.
Which sales funnel builders include online courses?
Kajabi, Kartra, ClickFunnels® and Systeme.io all include course hosting. Our comparison of online course platforms covers the options in more detail.
The bottom line on sales funnel builders
For a first offer and a small list, Systeme.io keeps costs lowest. For a business that lives on funnels and needs team seats, ClickFunnels® and Kartra offer more room. Agencies tend to look at HighLevel, and course businesses at Kajabi. Whichever of these sales funnel builders you shortlist, use the trial to build one complete funnel before you pay for a year.
Related guides: ClickFunnels® vs Systeme.io, email marketing platforms compared and webinar platforms compared.
Editorial note: Product names and trademarks belong to their respective owners. DCCommunity is not affiliated with or endorsed by the companies mentioned unless stated. Information was checked against official websites in October 2026 and is provided for general guidance only. Features and prices may change.
